72 year old ethnicwear brand Frontier Raas expands to Ahmedabad, targets bridal and festive shoppers
Founded in 1954, Frontier Raas has opened a new store in Ahmedabad to tap into demand for bridal and festive ethnicwear. The company aims to position the outlet as a wedding and festive shopping destination, leveraging Gujarat's rich heritage in textile manufacturing, weaving and craftsmanship.
